Insider Guidance to Getting Accepted into the College of Your Choice
About University by Design

What Is University By Design?

University by Design has been in business for over 12 years. Our coaches work with small groups and one-on-one with university-bound students, just like you, to help choose the best fit in a major and university to match your interests and academic abilities.

Our coaches understand how the application and essay process works and what universities want in a student. We have deep knowledge and experience with the Common Application and all state college applications. Through years of university experience, our coaches have insider information that will help you put your best foot forward and become a college candidate who is sought after by the universities of your choice.

Our coaches know just the right questions to help you determine which extracurricular activities should be included in your personal essays and application. When needed, we suggest activities you might do to strengthen your student profile and make universities want you.

We also help parents and students complete the FAFSA application to start the process of college funding and scholarships. We suggest scholarships that fit your individual needs.

Who Is Penny Dyer?

Dr. Penny Dyer is the founder of University by Design. Her background has always been in education. She started as a high school teacher and later a school district administrator. One part of her job was to coach students in the college admission process. After she earned a PhD from University of California at Berkeley, she taught at California State University, Fresno for five years and then taught an additional five years at the University of California at Berkeley. She has been an independent consultant to educational companies such as The College Board (SAT), Scholastic, Houghton Mifflin, and Macmillan. She also has been an educational consultant for Apple Computer. Dr. Dyer currently teaches at Arizona State University in the Mary Lou Fulton Teacher’s College. She prepares college students to be high school teachers at Central High School in Phoenix, Arizona.

Dr. Dyer’s experience in education has given her the insider information that she uses and shares with the University by Design coaches to get her clients into the university of their choice.

The University by Design clients have had 100% success rate in getting into one of their top university choices. In addition, the University by Design students graduated on time or early. Many have received scholarships of $90,000 – $100,000.

Join the successful University by Design students and contact our office today to learn more about the university admissions coaching program.

Penny Dyer, PhD
University Admissions Coach